How BNPL affects conversion in MENA
BNPL increases conversion in MENA by presenting a familiar, flexible way to pay that reduces upfront cost anxiety and card-decline friction. Shoppers complete more checkouts when installment terms, total cost, and due dates are transparent in local language and currency. BNPL routes fewer issuer declines than cards, raising approval rates and shortening decision time. Displaying BNPL early and clearly at checkout reduces abandonment and captures customers who avoid credit or have limited card limits.
FAQ
### How does BNPL affect checkout conversion in MENA?
It aligns with familiar payment behavior, spreads costs without credit cards, and reduces issuer-decline friction, resulting in higher approval rates and fewer abandoned carts.
### Where should BNPL appear to maximize conversion?
Surface BNPL on product pages, carts, and checkout, with clear installment amounts and total cost. Early, transparent messaging reduces hesitation and speeds commitment.
### Does offering BNPL in local currency improve results?
Yes. Pricing installments and totals in local currency reduces cognitive load and surprise fees, increasing trust, approval success, and completion rates.
### Will BNPL help customers with limited card limits or low card adoption?
Yes. BNPL bypasses card-limit constraints and serves shoppers who avoid cards, enabling more approvals and completed orders.
