How to increase international conversion rates
Improve international conversion by simplifying cross-border infrastructure: detect location, localize currency and language, surface total landed cost (duties and taxes) before payment, and support region-specific payment rails. Confirm delivery timelines early and collect applicable taxes at checkout to avoid surprise fees. Consolidated systems for pricing, compliance, and payments reduce decision points, build trust, and shorten checkout, meaningfully increasing completion rates across markets.
FAQ
### What should I simplify first in my cross-border checkout?
Prioritize unified local currency pricing, upfront duties and taxes, region-specific payment rails, accurate delivery timelines, and tax collection at checkout. Centralize these functions to reduce friction and abandonment.
### Do I need to show duties and taxes before payment?
Yes. Showing the total landed cost before payment reduces uncertainty, prevents delivery-time fees, and increases trust. It also supports compliance and lowers refusal rates that hurt conversion.
### Which payment methods should I offer to international customers?
Offer major cards plus the most-used local methods in each market, including digital wallets and bank transfers where adoption is high. Monitor authorization and completion rates to refine the mix.
### Can I raise conversion without translating my entire site?
Yes. Local currency pricing, upfront landed cost, familiar payment methods, and clear delivery timelines can lift conversion quickly. Full translation helps, but infrastructure clarity often delivers faster wins.
